Allen & Heath staged its first product development meeting in South East Asia
Thailand - Distributors from China, Korea, Philippines, Japan, Taiwan, Singapore, Indonesia, Vietnam, Australia and New Zealand also came together for the region's first Allen & Heath product development meeting. Distributors were shown the latest Xone products and given exclusive access to forthcoming lines. The distributors were also encouraged to contribute their own ideas on what products Allen & Heath should develop for the growing Asia/Pacific markets.

The distributors, local Thai Xone dealers and invited guests were treated to a demo including the Xone:DX and featuring the new Xone:DB4. The lively round table which followed was informative, with passionate input from all who attended, says the company.

The annual Xone event culminated in a party featuring top DJs from around the world, including Xone design manager, Andy Rigby-Jones, Mix Architekt, Australia's Ehsan Gelsi, Thailand's Montonn Jira, and headlined by Grammy nominee Morgan Page.

Bardy Hayes, Allen & Heath Pacific/Asia sales manager comments, "This event was a great way to show the Asia/Pacific market a new level of visibility for Xone mixers. Xone is the choice of many of the top tier techno DJs in the world and this was a great method of demonstrating the range in its proper context"

Alan Ho, VP of sales development for Sanecore China adds, "It was great to be able meet world famous DJs at the event and having them share what they think of present day DJ scene. Also I was very impressed with the new Xone:DB4."

(Jim Evans)


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