"Many of our brands share a common thread - the creation or performance of music," states Lynn Martin, president of American Music & Sound. "In order to better serve our music creation customers and dealers as well as optimise the reach of our ever expanding family of brands, we have organised these brands together into our new Music Creation Division. And, the best news of all is that we have created new positions and are now hiring for six new regional sales managers.
"The new regional sales managers will work hand in hand with our current Independent sales representatives to help organise, facilitate, and execute all the sales, marketing and product training necessary to increase our level of support and market awareness for our dealer and customer network."
AM&S' Pro Audio and Musical Instruments Divisions will remain unchanged.
The Music Creation Division was created in recognition of how the latest generation of audio products is blurring the lines between professional audio and musical instruments, says the company.
"Most of the new products we have been launching have a computer component to them in one way or another," comments Martin. "These products are enabling folks to create music in totally new ways while simplifying what used to be steep learning curves. A whole new group of consumers are becoming musicians and recording or performing through electronic means, and this new set of products serves this emerging market segment perfectly. Our new Music Creation Division is the expert sales channel for music creation products."
(Jim Evans)
