Andy M. Sutikno, CEO at ASIIS, explains his reasons for bringing Amadeus live sound equipment on board to the company's prestigious product lineup, "Once again I found a brand which really suits our philosophy about high-end sound. The Amadeus speakers have a very detailed mid-high frequency performance, very warm, yet transparent mid frequency response, and a fully articulated low end," he says, recalling his introduction to Amadeus during listening sessions at the 2013 Prolight + Sound show at the Frankfurt Musikmesse.
"Their products' sound quality, which definitely comes from Amadeus' high-end studio design experience, is apparent in its live sound systems with the ability to deliver amazing sound to either a jazz club or a stadium size venue," adds Sutikno. "Amadeus' capability to custom finish speakers, from polyester paint to custom wood finishes, makes them a perfect choice for high-end venues with high artistic decoration. The speakers are also the answer to show off an artist's personality as their preferred monitor, using custom finishes that reflects the artist's own unique character."
Gaetan BYK, marketing manager at Amadeus notes, "We attach great importance to the quality of our distribution network in France and all around the world, and welcome our new connection with ASIIS. We do not just sell loudspeakers and associated services. We sell sonic emotions. In this sense, we find partners with whom we share the same philosophy, the same values, the same ideas about sound. This is essential to ensure the Amadeus DNA is upheld. Asia is becoming one of the main markets for luxury manufacturers and high-end manufactured products, after Europe, and is firmly established as a focus area of growth."
"As one of the premiere manufacturers of high-end sound reinforcement systems, we had to be present in the Asia market. We identified Eastern Asia and South-Eastern Asia as our top priority development sub-regions in our strategy of international expansion and are very happy to have a respected and able partner like ASIIS in the Indonesia area," Gaetan BYK continues. "We are actually stepping up our development in these sub-regions and we expect Indonesia will continue to offer growth over the next five years."
(Jim Evans)
