"We're very pleased to make this announcement," said Scott Davies, general manager of the American DJ Group of Companies. "Alfred, Joey and Danny bring a great deal of talent and experience to their positions. Working with the rest of our team, they'll help ensure that American Audio's excellent products are backed up by great service, marketing and customer support."
As it has done since it was founded more than six years ago, American Audio will continue to sell its products only through authorized dealers, and never direct to the market. "We believe in developing and maintaining strong dealer relationships," said Davies. "This commitment is reflected in our new appointments. A key part of Alfred, Joey and Danny's jobs will be to help American Audio dealers sell our product through to the end-user."
A well-known industry figure, Gonzales will be responsible for placing American Audio products in stores, and helping dealers develop their markets for the company's CD players, turntables, amps and other audio gear. Among Corral's key jobs will be to incorporate consumer feedback into design enhancements in American Audio products. Drawing on 25 years of experience in the industry, Corral will be instrumental in conveying this feedback to the company's product designers. "We have some exciting new products coming out this year," said Davies, "and we're looking forward to expanding our line even further. In keeping with the American DJ tradition, we will be developing products that reflect the real world demands of the end user."
Cabrerra will be developing marketing initiatives that generate excitement at the consumer level. "Danny brings a great deal of energy to the marketing position," said Davies. "Much of our marketing will be education-driven. In just a few short years, we've established American Audio as a major factor in this market. We built our audio line on the same principle of offering reliability and innovation at an affordable price that we followed to develop American DJ lighting into a market leader. Alfred, Joey and Danny understand this philosophy, because they were a part of it at American DJ. Now they're looking forward to taking American Audio to the next level."
(Ruth Rossington)
