USA - First came the Concept:1 and Concept:2, two DMX combination scanner/laser effects from American DJ. Now the company has taken this "concept" a step further and added the Concept:Color, a DMX colour changer with the same design theme as its cousins.

The new Concept:Color is the ideal fixture for DJs, clubs and bands, Scott Davies, general manager of the American DJ Group of Companies: "The popularity of the Concept:1 and Concept:2 convinced us to add a colour changer to the line, so that users could run an ensemble of matching effects."

The Concept:Color offers 15 colours plus white, along with two prism-like quadras that split the light beam into four colours. As an added bonus, a removable Frost Filter lets DJs create a dreamy "wash" effect when desired. The Concept:Color includes two DMX channels that can be conveniently hooked up to the same remote-controller as a Concept:1 or Concept:2. "This innovative new colour changer works wonders when combined with our versatile Concept:1 and Concept:2 scanner/lasers," said Davies. "We're thrilled to welcome this sleekly designed, high-performance product into the American DJ family."

In addition to DMX control, Concept:Color can be operated in sound-active mode, in which it will run to its own built-in programs, multiple Concept:Color units will sync up with each other when linked master-slave via XLR in/out. A full focusing fixture, the Concept:Color offers electronic dimming control that ranges all the way from 0-100 percent. The fan-cooled unit features a 250W, 700-hour ZB-ELC7 halogen lamp.

(Sarah Rushton-Read)


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