Fletcher will be responsible for looking after the sales of the American DJ family of products in his region. As part of his job, he will be visiting dealers on a regular basis and building relationships with them. He will also be interacting with the DJ community in the UK at shows and events, and soliciting feedback on how the company's products can best meet their needs.
An amateur DJ since the age of 13, Fletcher worked as a sales executive for a number of international companies in the UK until eight years ago, when he left to pursue his DJ-ing career. As a DJ, Fletcher has worked at some of the most prestigious venues in the south and west UK.
In announcing Fletcher's appointment, Dirk Kast, general manager for ADJ Group, Europe noted, "We are very excited to have Simon on board; his passion for music and DJ-ing and his understanding of what it's like to be a DJ, really embodies what American DJ is all about."
(Jim Evans)
