Establishing a base in Miami will allow American DJ to provide Eastern dealers with faster turnaround on orders, while keeping shipping costs down, explained ADJ general manager Scott Davies. "Our company's success has been built on providing dealers with unsurpassed service and the most affordable prices on lighting and audio gear, and we want to be able to continue to deliver these things, even as our business grows," Davies commented.
Among the improvements made at the Florida facility was the installation of a state-of-the-art computer system, which can receive and process orders much faster. Additionally, four indoor shipping docks were added to the building, and a larger warehouse section was created by reallocating office areas and other under-utilized space. This greater storage capacity was needed to accommodate American DJ's growing product line. Started as a DJ lighting supplier in the mid-1980s, the company today has expanded to three divisions: American DJ (disc jockey and club special effects and intelligent lighting); American Audio (professional mixers, CD players, turntables and other audio products); and Elation Professional (premium stage, theatrical and architectural lighting). Products from all three divisions will be stocked at the Miami warehouse and will be available for immediate shipment upon order.
