The new order was delivered via Robe's Benelux distributor, Controllux and the lights have been busy ever since on a wide variety of projects - from TV shows to major live events.
AFR's lighting operations manager Marco de Koff explained how Robe has been on their radar for some time, but it was 2010 when they started looking more closely at the brand with the launch of the Robin range, including the MMX Spot and the LEDWash series.
'It was clear that Robe was taking a very innovative route in its product development, a trend that's continued and impressed a lot of people," says Marco.
As AFR has started receiving more artist rider and event design requests for Robe they have boosted their own stock to meet this demand.
The first actual purchase of Robe kit was 100 x Pointes in 2013, quickly followed by CycFX 8s, then last year, the first 32 BMFL Spots to join Utrecht-based AFR's inventory was also the largest BMFL order in Netherlands at the time.
The LEDBeam 1000s were selected for their output and versatility as a 'hybrid' beam / wash fixture after they had been a massive success on the 2016 Vrienden van Amstel Live shows at the start of the year in Rotterdam's Ahoy arena - with lighting designed by Gert Jan Schreuder.
The DL7Ss were purchased as Marco and the AFR lighting team saw the potential for this flagship elegant, high quality LED profile luminaire to become a 'workhorse' luminaire for the company, spread across all their primary markets - theatre, television and live events.
Recently, LD Martin Beekhuizen used 40 of AFR's DL7S Profiles on the latest series of wacky scientific games show, Professor Nicolai & Dr. Beckand, recorded at Aalsmeer Studios.
(Jim Evans)
