Under the ground-breaking agreement, which comes into effect immediately, Ampco Belgium and TM Audio will distribute, support and promote Peavey products with a highly developed infrastructure that will include dedicated vertical market sector sales teams, sales force and reseller product training schemes, product marketing support programmes, educational support initiatives and user endorsement programmes.
Uniquely, Peavey will integrate Ampco Belgium and TM Audio into its European logistics system, ensuring complete access to the largest inventory of MI and pro audio products available. The move to appoint two of the strongest and longest established distributors in the Benelux countries signifies Peavey Electronics' determination to increase its presence in the region, and its commitment to both end users and resellers, the company says.
Marc Kocks, managing director of TM Audio, comments: "We are delighted to have signed this agreement with Peavey, which is one of the world's largest MI and pro audio brands and has enormous potential for growth in Benelux. Both TM Audio and Ampco Belgium have had long experience with Peavey products in the installation marketplace, and the brand makes a perfect fit with the rest of our product portfolio."
Clive Roberts, Managing Director of Peavey Europe says: "This is an excellent agreement for Peavey because it adds the strengths, skills and in-depth resources of Benelux's most experienced and professional distribution network to our product range in both the MI and professional audio sectors."
(Lee Baldock)L-R: Dave Bearman (operations director, Peavey Europe), Courtland Gray (executive vice-president, Peavey), Marc Kocks (MD, TM Audio), Clive Roberts (MD, Peavey Europe) and Eric Lund (sales manager, Peavey Europe)
