"The Ampeg & Mackie brands are already well established in the French market with a strong and loyal following," explained Tony Williams, director of sales, EMEA. "Algam will be able to build on this success by providing a much improved level of French language-based brand communication."
"Algam has enjoyed a very long and successful story with Martin Audio and is delighted to reinforce this great partnership with Ampeg and Mackie," said Gérard Garnier, Algam CEO and founder. "Ampeg is one of the most iconic brands in the music industry and Mackie remains one of the most innovative companies on the market. Ampeg and Mackie will respectively join Camac and Gaffarel, two of the four Algam sales divisions."
BMI will serve as the distributor for the Ampeg, Crate and Mackie brands in Benelux, commencing 1 June 2013.
"We are very pleased to gain BMI as a distribution partner in Benelux," explained Tony Williams, director of sales, EMEA. "BMI has a long history in the MI industry and with their expertise they are well positioned to advance our brands in their market. Ampeg & Mackie already have a strong and loyal dealer and user base in the Benelux region. BMI will build on this success by delivering improved local stock availability, excellent in-market sales, technical support, and elevated levels of marketing and brand awareness. An improved level of French and Dutch language-based marketing provided by BMI will lead to sales growth and improved consumer awareness."
"All of us at BMI are very proud to partner up with Loud Technologies Inc. and the much respected Ampeg, Crate and Mackie brands," commented Karel Landman, BMI CEO and owner. "We are looking forward to a strong and long lasting partnership. We will focus on building these brands in local markets and growing their online presence. We have been in business since 1969 and this feels like being reunited with old friends. Brands like Ampeg and Crate are coming home and bring a new friend Mackie with them."
(Jim Evans)
