Analog Way UK is a new direct sales office based in London and dedicated to the British market. As of May 2010, Analog Way UK will provide sales operations for Analog Way's lines of products for the territory, as well as training facilities and first level technical support.
The opening of Analog Way UK is in line with Analog Way's willingness to being closer to the regional market and attentive to customers' specific needs. Alexander Schöpff, EMEA sales director at Analog Way, explains: "We are glad to offer to our UK customers a direct and close sales relationship. As Analog Way keeps improving and developing its product range, our UK team is looking forward to supporting our customers by providing them with our best service and to working in close collaboration with them on future projects."
Analog Way's products will also be available through True Colours. Régis Pirot, area sales manager at Analog Way UK comments: "True Colours has played a key role in developing Analog Way's brand in the UK over the years. We look forward to continue supporting them."
(Lee Baldock)
