Founded by Mick Anderson in 2002, MAC has built up a reputation in the professional audio industry as an external resource for export sales and distribution management. With the appointment of Paul Ward as a partner in the firm, the consultancy has elected to change its name to reflect the new status quo.
"Paul's appointment extends the overall capabilities of our business," says Mick Anderson, "and this will allow us to expand, as new opportunities are fully realised."
AWC's current client list includes Camco, Digico and Coda Audio.
(Jim Evans)
