Pasquale Quadri, president of the parent corporation, told us: "The idea was in the air for some time. We carried out a detailed study of the American market . . . analyzed the market conditions, the type and quality of products being specified, the types of distribution channels needed, and the technical support expectations of the market. On the basis of this survey we moved on to the realization stage, which resulted in the formation of an operational office in the United States."
Turpin comments: "In the US, Clay Paky has always been known for excellent quality and reliability . . . After several slow years the American market is showing signs of recovery, and now is the perfect time to launch a project as ambitious as Clay Paky America. This move sends a clear signal to the market that Clay Paky is committed to doing what is necessary to guarantee the success of its products in the US. Our mission is two-fold: the first is to offer top quality products backed by first-class service and support. The second is to ensure that the current product line and product development both meet the needs and expectations of the market. The creation of a direct link between the US market and the factory in Italy ensures this."
Group One Ltd, which previously distributed Clay Paky products in the USA, will continue to work closely with Clay Paky America and manage the business on the East Coast. The opening of Clay Paky America follows the establishment of Clay Paky France and Clay Paky UAE, both of which opened in the firs half of 2002.
(Lee Baldock)
