Says a statement from Apart, "With Sennheiser's focused approach towards corporate and meeting room applications it was decided that the strategic fit was no longer fully there in the European market, with Apart also aiming other vertical markets like food & hospitality, retail, education & religion and outdoor.
"We are happy that Sennheiser has helped us grow the Apart Audio brand in Europe to where we are right now and sincerely want to thank them for their contribution. We have always cooperated in an open minded and respectful way and in the same philosophy both companies respect each others strategical choices for the future."
From 11 January 2016, the distribution of Apart Audio will be handled by Audio Technica for the UK and France, by Benum for Norway and Sweden and by Kinovox for Denmark.
These new distribution partners will work on an exclusive basis and will take care of the sales and sales support, marketing and after sales service for all Apart Audio products.
(Jim Evans)
