"The demand for audio equipment, especially at a professional level, is expanding due to the cultural development of the audio industry in Mainland China. To meet the various demands of our customers, we need to provide equipment with advanced technology.
"Apex is a professional audio manufacturer with more than 20 years of history. It is the first company to create a product that uniquely combined a graphic equalizer and multiple parametric/notch filter in a single device. With this unique technology, the Intelli-Series can process up to 192 kHz and is the one and only products we have seen of such a high standard. We believe Apex products, which can control SPL and protect valuable speakers, can fulfill most customers' requirements. And that is one of the reasons why we chose to be the distributor of Apex."
Rightway's sales and marketing strategy will ensure that, although a new face to the market, Apex will quickly become a popular solution.
"In order to increase the sales channels and open the market for Apex in China, the first thing we need to do is to promote the brand and build a good image for Apex, since it is still very fresh to the market in China," continues Monica. "This will be through a combination of advertising, exhibitions, online promotion and our network of high caliber dealers, contractors and system integrators throughout China. Of course, these dealers, contractors and system integrators are strictly selected. They must have an excellent reputation and outstanding accomplishments as it is our goal to provide performance-based products with the very best customer service and support."
This comprehensive approach is enhanced with sales and technical training, the first session of which took place in October.
"Rightway Audio consultants was honoured to invite Apex technical director, Mr. Renaud Schoonbroodti and international sales representative Craig Lovell to visit Guangzhou to introduce Apex products to our sales and technical team and also share some experiences with them," Monica Au adds.
"Rightway is one of the most well respected distributors of audio products in China," says Jeroen Sierjacobs, Apex marketing manager. "We are very pleased that they have chosen to distribute Apex products and, with Righway's expertise, look forward to becoming a successful brand in the region."
(Jim Evans)
