The three-day show - which took place at the end of August - also gave APG the chance to showcase brand synergies and user potential, both in their extensive floor space on the show floor and in the Technology Training sessions offered at Integrate.
Nik Buchanan, product manager at APG, commented: "As the TC Group brand manager for Australia and New Zealand, I was particularly excited to demonstrate the obvious synergies between Lab.gruppen, Lake and Tannoy. From cost-effective solutions involving LUCIA and CVS series, through to performance systems involving PLM and VX series, there was plenty to talk about!
"We had a strong flow of traffic throughout the show from our existing customer base of AV integrators and Consultants as well as some new contacts. As the Biamp distributor it was a major asset to be able to demonstrate the new networked Lab.gruppen D Series with Biamp Tesira on our stand - that product in particular enjoyed some very positive feedback.
"We took advantage of the new Entertainment Technology Training forum to further reinforce the TC Group synergy by presenting 'Lab.gruppen and Tannoy - performance audio partners' as a series of live demonstrations, involving the likes of IPD and VX Series throughout the expo," commented Buchanan. "Having all of the brands together allowed us to showcase some exciting potential to new and existing customers, and we look forward to exploiting that business potential moving forward."
(Jim Evans)
