APG strengthens international team
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With a strong background as a sound engineer for live events in France and abroad, Alexis also worked for many years as an audio consultant and auditor for the design of loudspeakers, providing sonic insight and expertise to public institutions and Houses of Worship.
Alexis comments, “France’s Western region has very strong growth potential and already benefits from an active pool of users and a well-established partner network. A number of recent prestigious installations combined with satisfied end users are an excellent starting point for our growth in this region, allowing us to strengthen our partner network and increase the visibility of the APG brand.
“The UK also has great prospects in the short and medium term: in a market that is almost saturated by ubiquitous brands, the Brits have an entrenched audio culture, yet remain very open-minded when they see innovative and different products”.
Grégory Dapsanse, APG’s marketing and business development director comments: “Alexis is a fantastic addition to our team. His appointment coincides with major growth for our brand, so we expect to further accelerate this trend. Alexis brings the perfect mind-set for our newly reorganised structure: his experience as both a sound engineer and a sound designer enhances our existing technical sales engineering team with an R&D background. Finally, Alexis brings an international dimension, allowing us to reach out to the UK.”
(Jim Evans)
