"We are very proud to have appointed Ansata as our exclusive distributor for Apogee's entire product line in India," said Marc Fenton, Apogee's APAC sales representative. "CEO Leslie Lean's impressive knowledge of the market from both the technical and marketing perspectives along with the company's far-reaching connections across the country make Ansata the perfect partner for Apogee in India."
Ansata distributes pro audio hardware and software, ranging from retail products for budding musicians to industry standard professional gear for studios, live concerts and broadcast. Apart from Apogee, Ansata partners with Avid and Automated Processes, Inc. (API) to distribute their range of digital and analogue audio interfaces, as well as having ties with Flux, Sonnox, Waves, McDsp, Neyrinck, AudioEase and URS to sell plug-ins.
Managing director of Ansata Leslie Lean said, "Apogee Electronics is one of the most respected companies in the audio industry. We are delighted to be associated with Apogee to bring their amazing range of products to Indian customers."
"Apogee sees the Indian market as one of the most important markets in Asia in the coming years," added Fenton. "With a veritable acceleration of demand for Apogee's products in India and the introduction of JAM, Duet 2, and the continued success of our flagship product, Symphony I/O, the appointment of Ansata to oversee Apogee's distribution in India will undoubtedly pave the way for further stellar growth."
(Jim Evans)