The first contest resulted in 30 entries and five winning patterns submitted by R. Christopher Stokes, Dwayne Thomas, Morgan Landrum, Todd Proffitt, and Gary McGarity. As recognition for being selected, the designer's name is included in the pattern name, the designs are added to Apollo's marketing materials, and Apollo makes a donation to Behind the Scenes based on a portion of first year sales.
"These elements combined to generate the user interest and interaction we were looking for," commented Monty McWilliams, VP marketing for Apollo Design. "Based on the number of submissions and winners in year two, we anticipate the programme's contribution to Behind the Scenes will continue to grow."
(Jim Evans)
