Organisers, the LTA, and sponsors Aegon briefed the Arena Group to create "a stunning world-class sporting venue befitting the increasing status of this annual international tennis tournament, delivering an enhanced visitor experience and contemporary visual impact that also worked for the broadcast audience".
Arena supplied 8,800 spectator seats, 12,500sq.m of temporary structures, 100 tonnes of substructure scaffolding and all hospitality furniture, cutlery and crockery across the venue. Martin Clark, Arena Group project manager reports, "The Queen's Club is a logistically challenging and sensitive location to work within, requiring months of planning and organisation once on site. We co-ordinate with multiple stakeholders, including local neighbours and London Police to escort 35 of our 57 arctic lorries the wrong way up a one way street."
This year, Arena introduced a bespoke scaffolding frame and full branding at the rear frame of the main grandstand to deliver sharp lines and a permanent feel to the area. Arena's double deck hospitality structures, covering an area of approximately 100m x 40m, housed guests on its upper level
Grahame Muir, Arena Group managing director comments, "This is an iconic event for Aegon and the LTA, so it was pivotal for us to represent it to the highest possible standards."
(Jim Evans)
