In order to host the MTV EMA the organisers had to extend the venue's facilities, so they entrusted Arena to install temporary structures including the glamorous red carpet with media area, luxurious artist dressing rooms and the artist restaurant. The private extension to the Odyssey created an environment where the international stars who included Selena Gomez, Lady Gaga, Katy Perry and Bruno Mars could prepare prior to taking the stage to perform.
Arena planned the positioning of all structures, liaising with event manager Maggie Mouzakitis to maximise use of the limited available space between the Odyssey and the Premiere Inn Hotel adjacent to the historic docks where the Titanic was constructed.
The linked structures included a 20m by 40m double-decker dressing room structure, linked to a 5m by 10m structure housing the lavish fuchsia carpet tiles for the exclusive red carpet area.
Simon Marsh, the Arena Group's account director, said, "Supreme accuracy and planning were essential to the success of this project. Space was limited at the Odyssey and the structures had to be positioned within centimetres between lamp-posts, buildings and busy service roads.
"Our team has been engaged for months in advance to carefully put together the full overlay plans, ensuring comfort, privacy and luxury was of overall importance for the VIP stars our structures would be holding."
(Jim Evans)
