The Arena Group's Dubai based Harlequin Arena company was entrusted to provide the golf tournament's double hospitality structure, public village and temporary exhibition hall. All temporary structures were designed to reflect the branding aspirations of the Championships' new headline sponsor, HSBC.
Sponsors and VIP guests top golf, watching from Harlequin Arena's double decker structure overlooking the 18th green, which incorporated the latest air-conditioning technology introduced by Arena.
Each guest area was individually designed and the new temperature control system proved very responsive to each chalets individual requirements. The new investment also delivered a significantly improved performance with regards to reduced energy consumption, saving clients money and reducing the carbon footprint, says the company.
IMG produced the whole event on behalf of the Abu Dhabi Tourism Authority and the new headline sponsors HSBC.
IMG Championship manager Paul Gillmon comments, "HSBC's experience at international sporting events means they have clear aspirations on representing their brand at the highest level. Coupled with the input of the Abu Dhabi organisers we have introduced a number of enhancements to what was already a great Championship. The Arena Group team has accommodated our suggestions brilliantly whilst also delivering their own ideas and improvements."
(Jim Evans)
