A range of companies invited thousands of hospitality guests to join them and enjoy four days of racing in bespoke suites created by Arena.
Building on a close relationship with Cheltenham Festival organisers extending back 27 years through the provision of multi-storey structures, Arena was entrusted to supply a number of temporary structures for the 100th anniversary. All three structures, a double deck Horizon structure (20x30m), a four story Arena Scene structure (10x27m) and a 15m by 100m glass fronted double-deck hospitality suites, were located along the home straight providing uninterrupted views over the course.
Ron Smith, projects director at Arena Structures, has been working with the Cheltenham Festival for the past 18 years and comments, "We first began working with the Festival in 1984, supplying our Arena Scene multi-storey hospitality boxes on the home straight of the racecourse. Even back then these were incredibly solid, withstanding even the bitterest of early year weather and providing a great hospitality environment, which is why they are still in use today.
"Over the years we have built a great working relationship with the organisers at Cheltenham and changed our offering to ensure we are able to provide a unique solution that best suits the Festival. It is a major landmark for any event to be able to celebrate their 100th Anniversary and we look forward to continuing to introduce new products and creative ideas long into the next century."
(Jim Evans)
