Located in its roof-top bar and cocktail lounge, ROOF, theWall is the first of its kind, being a permanent 3D mapping installation that provides immersive visual and optical illusion entertainment to the corporate hospitality world.
Measuring approximately 20ft wide by 12ft tall, theWall integrates the ArKaos Stage Server with sophisticated robotic cameras and intricate stage lighting on a custom designed and built 3D projection surface with motion production capability and a retractable flat screen.
The custom ArKaos Stage Server at the heart of theWall is running MediaMaster Pro with projection through the Video Mapper and LED mapper softwares. The Stage Server was selected for its structural strength, stability and reliability to run live video shows in real-time.
The ArKaos Stage Server is used as a visual synthesizer that allows the client to trigger and manipulate customised graphic content on a large scale on ROOF, it's a plug-and-play solution that is also fully capable of triggering the existing DMX lighting in the venue.
TheWit's artist-in-residence and digital content producer, along with Dan Block, also known as 'DBlock', who excels at 3D visual creation, have been using Cinema 4D and Adobe After Effects with various plug-ins to create custom visual effects and a fully-customized graphic show specifically adapted to the Wall's new 3D structure, taking advantage of the ArKaos Stage Server's live video output features.
theWall is the brainchild of CEO and founder of theWit, Scott Greenberg who, exploring fields of technology outside the retail and hospitality industry, recently discovered the use of 3D projection and video mapping in live music and gaming. The discovery inspired him to create theWall as first dedicated and permanent 3D video mapping surface in a rooftop lounge.
"Similar technological experiences are more usually found in large-scale entertainment productions, broadcasts and Electronic Dance Music (EDM) festivals," says theWit. "With the introduction of theWall, theWit can offer multiple industries the same phenomenal visual engagement, from musical performances and special events to corporate presentations and product launches."
ArKaos will be exhibiting with A.C. Lighting at the forthcoming InfoComm show in Orlando.
(Jim Evans)
