Bill Russell, vice-president of camera products comments: "We welcome Jim Davis to the ARRI camera sales team as we prepare to bring the new AMIRA documentary style camera to market. Jim is well known and well respected in our industry and his knowledge and experience will help us broaden our market with AMIRA."
Davis has been a veteran in TV broadcast sales and technology for over two decades. He formerly worked for Vitec Videocom Inc. as a Channel Partner Manager. At ProSource, he served as Inside sales manager, overseeing the sale and packaging of camera and sound equipment for news production. His experience also includes sales and systems integration in lighting while working
at Barbizon Light.
Says Davis, who will be based out of ARRI's Burbank, California, office: "I am very excited to join the ARRI team, and the ARRI brand legacy of innovation. I am looking forward to the product roll-out of AMIRA."
ARRI recently introduced the AMIRA, a versatile camera that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Using the same sensor and exceptional image quality as the award-winning ARRI ALEXA, the AMIRA camera is intended for documentaries, newsgathering, live events, reality, corporate productions and more.
(Claire Beeson)
