The new company, founded as an evolution of the successful relationship between Artistic Licence UK and the Hong Kong based Ptarmigan Consulting, will, like its UK counterpart, take an active role in both product and project based activities in the Far and Middle East.
"We have been working together on a less formal basis for the past two years," explains Artistic Licence managing director, Wayne Howell. "This has proved to be a great, and continuing, success allowing us to explore the market thoroughly and establish ourselves within it. We have decided the time is now right to formalise the relationship by forming an independent company, Artistic Licence Asia."
The volume of architectural installation across Asia ensures Artistic Licence's Ethernet and DMX distribution products are extremely popular, with Art-Net products making inroads into many projects. The Wynn Casino Theatre and Lobby, the Venetian Casino and the Lisboa Roundabout in Macau are just some of the projects using Colour-Tramp 2/3 dimensional lighting array controllers, Net-Lynx and RDM Splitter products, with further products sales across Korea, Thailand, Indonesia, Singapore, Vietnam, Malaysia and China, and Dubai and Kuwait in the Middle East.
However, whilst Artistic Licence Asia will play a prominent role in product sales, its main focus will be project based, covering both the Far and Middle East. Artistic Licence's technical innovation combined with Ptarmigan's 21 years of experience working in these regions will be of great value to those attempting to come to terms with the, often difficult, working environment, says the company.
"Our mission is to work closely alongside local and overseas designers throughout the whole process, acting in a guiding and advisory role to help them to find the best solutions to their project," states Howell. "With the rapid development of China and the influx of new technologies from the West to deal with, we have a lot to offer with our experience and knowledge.
"Artistic Licence Asia has four full time members of staff and a high level of resources to hand. Our track record shows we are not here to jump on the bandwagon but here for the long stay. "
Past Artistic Licence projects in Asia have included The Legend, Hong Kong, Songs of the Sea at Sentosa, Singapore (with Lion City Show Supply Ltd), Galaxy Park, Tianjin and the award winning Aspire Tower, Doha, the latter of which utilises 200 of the newly released Artistic Licence Candle-Power CP12-12-350, 24 Net-Lynx O/P Ethernet to DMX512 converters and an Artistic Licence Colour-Tramp 8U.
(Claire Beeson)
