Gene Williams, president of Frequency Sales
USA - Ashly Audio has announced the appointment of Frequency Sales as its manufacturers rep in greater Chicago, greater Milwaukee, and the surrounding regions of northern Illinois and southeastern Wisconsin.

Frequency Sales will represent Ashly's full catalogue of products, which includes amplifiers, stand-alone Protea-based processors and customizable interfaces, including intuitive fader-style controls and iPad apps.

Frequency Sales specialises in all aspects of the professional audio industry, including live sound, studio & project studio recording, and, of course, installed sound. "In sales, everyone knows that developing strong client relationships is key, and the folks at Frequency Sales really distinguish themselves in that regard," said John Sexton, Ashly's director of sales for North America. "In the research that led to our decision to partner with them, Frequency Sales' clients consistently praised how committed the Frequency Sales staff members were to meeting their needs. We're happy Ashly's customers will receive that same level of service in and around Chicago."

"Although we are focused on understanding technology and how it can help solve our client's problems," said Gene Williams, president of Frequency Sales, "our strengths go well beyond that to considering the context in which the technology will be working, figuring out the best way to design and implement solutions, and training integrators and end-users. Ashly Audio has the best technical solutions in the industry, and their client-centered philosophy is perfectly aligned with ours. It's a great fit, and we look forward to growing the Ashly user base in our territory."

(Jim Evans)


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