La Birreria recently underwent a sound system rework
USA - Eataly is a forward-thinking Italian food mega store, where the full lifecycle of food is scrutinized and cherished. It has two locations in New York City, and the Flatiron locations rooftop restaurant recently underwent a sound system rework to replace a failed DSP. New Jersey-based Essential Communications did the work replaced the old DSP with a new Ashly Audio ne24.24M Protea digital matrix network processor, with its modular I/O configured to 4x8 to fit La Birreria’s specific needs, together with three neWR-5 customizable network remote controls for zone source selection and volume control.
“They already had amplifiers and loudspeakers that were in great shape, but their DSP simply died,” explained David Schwartz, founder and president of Essential Communications. “It was a mess. When we came to inspect the system, the staff had managed to hook up their iPod directly to the amps, which was a bigger problem than it might be for a different restaurant because La Birreria had different outdoor zone configurations, along with very different zone processing needs.”
One Ashly ne24.24M tightened things up. “Although there are three zones from the end-user’s perspective, we actually needed eight,” Schwartz said. “We had to separately EQ the different heights and orientations of the loudspeakers. This was as far from a ‘broad brush stroke’ approach as you could get! I like using Ashly’s Protea DSP, which is common across all of the dedicated processors and DSP-enabled amps that we use, because it sounds great, it’s cost effective, it’s simple to programme, and it has all the DSP features I need.”
The IT closet and the audio equipment rack reside three floors below the restaurant, which presented a user-control challenge for Essential Communications. “Ashly’s network-ready neWR-5 programmable wall panel remote was the ideal solution,” said Schwartz. “There was existing Cat 5 wiring between the IT closet and the restaurant, which allowed us to tie in the three neWR-5s without running any new cables.
(Jim Evans)

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