Astera appoints DWR distributor for South Africa
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It is understood that the agreement will include other southern and central African countries.
DWR is headquartered in Johannesburg and has bases in Cape Town and Durban as well as extensive contacts across southern and central Africa. The company is headed by Duncan Riley, Robert Izzett and Bruce Riley and supplies an array of brands and products and equipment for the entertainment and architectural sectors which includes lighting, audio, AV and staging.
“I am hugely excited,” comments Astera’s sales and marketing director, Sebastian Bückle. “I think the African and South African markets are vibrant and full of potential and I have heard so many great things from around the industry about DWR and their incredible customer service! I am looking forward to a great working relationship with Duncan, Sherryn and their dedicated and very enthusiastic team.”
Duncan Riley is also looking forward to working with Astera. He sees the products being popular for film, TV and photography due to the high TLCI and CRI of 96 as well as in the staging market with the smooth colour mixing and dynamic pixel control. “I really like the full flexibility that is inherent in all the Astera product designs,” he stated.
“I’ve just got a feeling about Astera” confirms Duncan Riley. “They seem to be ‘all about the people’ which is a direct fit for us and seeing some of their projects around the world was another deciding factor.”
DWR’s sales team are getting trained on the Astera products and with Mediatech Africa, the biennial entertainment technology expo coming up in July, there are high expectations for a lot of interest to follow very quickly.
(Jim Evans)
