Located in Bielefeld, the newly appointed distribution company is headed up by Matthias Herbst, who says, "The people behind Sonic Sales are well known as successful sales and marketers of big names in the pro audio business. The team has been instrumental in the growth of brands like Native Instruments and Ableton in Germany, with sales cooperation right from the beginning. In order to be a successful sales team, we need to have outstanding products and with Audient, we see great products with huge potential for the future."
Audient's Simon Blackwood is similarly enthusiastic. "2014 saw our business grow significantly, with further development planned for the next 12 months," he says. "We need to ensure the distribution channels are ready for this - especially in these territories, the biggest in Europe. Sonic Sales is a young, dynamic company, and with its perfectly complementary portfolio of products, it is ideally positioned to take Audient forward."
Herbst adds, "Our whole team is looking forward to build up the brand in GAS and we're happy to be part of the Audient family from now on."
(Jim Evans)
