More than 90% of respondents to the survey found their roadshow visit useful and would attend such an event again. And 20% of survey respondents were currently not Audio-Technica dealers or re-sellers.
Audio-Technica senior UK marketing manager Harvey Roberts comments: "The response to the roadshow has been excellent. The survey results show that customers were very receptive to Audio-Technica going out to see them, rather than having to travel to us in the usual trade show environment."
Adrian Rooke, Audio-Technica UK managing director said: "In terms of reaching out to new prospects, the Road To Success tour more than proved its worth. Audio-Technica is committed to innovation in all areas of business, and the roadshow was an exciting new way of communicating with existing and potential customers."
The tour website carried full details of roadshow content and locations, and hosted a tour-long competition to guess the total mileage covered by Audio-Technica's mobile display vehicle during the tour. The grand prize - a pair of W1000 headphones - went to Tom Edwards, who correctly guessed a total of no less than 2250 miles.
(Jim Evans)
