Joining Audio-Technica as area sales manager for MI in the south of England, Alex Farrell previously held the position of area sales manager at Tascam and brings with him a wealth of experience in both MI and pro audio.
Gary Maguire, meanwhile, builds on his existing role as Allen & Heath analogue product manager at Audio-Technica, taking on the additional responsibility of the southern area sales manager role, with a particular responsibility for the installation market.
Transitioning from northern area sales manager to UK market manager, Tim Riley will be responsible for working with the sales force to develop the Audio-Technica brand in new and existing UK markets.
Logan Helps now takes up the role of northern area sales manager from his position as Audio-Technica training and product support specialist, with Tom Griffiths joining Audio-Technica in Helps' previous tech support position.
Audio-Technica Ltd managing director Adrian Rooke said, "We're very pleased to welcome Alex Farrell to the Audio-Technica sales force - he's set to be a real asset to the team and has a great understanding of MI retail. We're also glad to be maximising the huge experience that Logan Helps has of both Audio-Technica products and its customers within the sales team. The changes will allow us to grow and strengthen our relationships with our dealers and serve them better in 2013 and beyond."
(Claire Beeson)
