The company's 'First Impressions' programme allows users to trial, free of charge, up to two Audio-Technica microphones (supplied by the company from its Leeds, UK office) from the 40 Series, Artist Series and Artist Elite Series for a two-week period. Musicians and singers will be able to test mics in their own specific working environment - with their own instruments, recording set-up or PA rig - vastly expanding their experience of the microphones compared to a limited in-store demo.
"The extended audition allows real peace of mind, enabling users to perfectly match a microphone to their requirements," says Audio-Technica.
Each of the microphone ranges involved in the programme is covered by Audio-Technica's unique lifetime warranty; another advantage is that customers taking part in the scheme will be issued with a discount voucher, redeemable at a participating Audio-Technica dealers and valid for three months, which can be applied to the purchase of a mic from any of the above series.
(Lee Baldock)
