Once authorised by Audio-Technica, the consultant, contractor or system integrator creates his or her own user profile and receives "24/7 access to a host of A-T resources". Visitors to the site will have access to dedicated product pages, along with a search function..
"The consultant, contractor and system integrator market is very important to A-T," stated David Marsh, Audio-Technica US director of sales & marketing, installed sound. "With this new dedicated website, we are continuing our quest to give our customers all the resources they need to become familiar with our product line and to find the right tool for the job. In the field, there is not always time for extensive research, and with this site, we are simplifying the process for our valued customers. Also, using the My Favorites section of the site creates a shortcut for spec'ing mics and accessories for consultants, contractors and system integrators who are doing similar jobs to ones they have done in the past. It's a great resource."
(Jim Evans)
