Aurora Multimedia is a US-based manufacturer of the industry's first non-proprietary web-standards based IP control systems, as well as advanced HD video distribution and processing. Not only does ready access to these products widen the field of choice for Audiologic's customers in finding control solutions for a host of installations, it also acts as a catalyst for Audiologic's further capacity to engage more deeply with customers on the Visual side of the AV brief.
Andy Lewis, sales and marketing manager at Audiologic has no doubts that this is an important coup: "If the Holy Grail of this business is to be able to offer installers a one-stop shop for all their requirements for a particular job, then by securing this deal, we're well on the way towards that situation. These products offer a genuine alternative to proprietary IP control systems and can be integrated with a whole raft of products that we provide, enabling us to move to a whole new level in supplying complete solutions for our customers."
Rick Seegull, Sr. VP sales and marketing at Aurora adds, "We are very much looking forward to expanding the Aurora product line into the UK and see Audiologic as the ideal partner in this venture. Their emphasis on creating long-lasting relationships coupled with a real commitment to product support are, we believe, the keys to success. We're anticipating a very productive alliance in the years to come."
(Jim Evans)
