This partnership supports both Apart's ongoing push to expand its market presence in Asia, as well as Sennheiser's dedication to offer its customers ideal audio solutions for fixed install sound solutions in bars, restaurants, retails shops, corporate environments, hotels and many other places.
Marc Vincent, president of Sennheiser Greater China says: "Following the strong recommendation of colleagues at Sennheiser subsidiaries such as France, UK and Australia who are already representing Apart in their respective countries, we gave the product line a close look. To our astonishment, we discovered an installed sound product line which offers unparalleled quality / price ratio, which we felt will offer the Chinese clientele a unique value.
We ran a series of intricate tests, convincing us that every product including speakers, amplifiers, matrixes, DSP and accessories are well adapted to the most demanding Installed Sound requirements, and will definitely exceed any established local standards."
"Besides the excellence of the products, we were delighted to discover a competent, creative and passionate Apart Team located in their Belgian Headquarters. We at Sennheiser Greater China feel that Apart will be perfectly complimentary to Sennheiser products and services offering. We are convinced that by combining Apart and Sennheiser products in complex audio system installations, will allow us to raise the overall quality of sound reproduction in public places. We look forward to a
long lasting and fruitful cooperation between our enterprises."
Koen Claerbout, CEO of Apart and Kris Vermuyten, marketing & sales director of Apart are delighted having Sennheiser as a partner in Greater China. Thanks to the Sennheiser team, the Apart audio solutions will be introduced in China in the right places and in the right way. The Apart team, with Servaas Maesen as Asia-Pacific sales manager of Apart is fully dedicated to support and develop this partnership with Sennheiser.
"Thanks to the high skilled and very committed team of Sennheiser Greater China, the Chinese
market will be able to enjoy the exclusive Apart audio solutions." said Koen and Kris of Apart.
