Aurora and BMW smart lighting pilot scheme
- Details
BMW is focusing on challenging and testing new experiences in which customers select, enjoy and purchase ‘the ultimate driving machine’. With a customer’s lighting design experience needs at its core, Aurora’s projects and IoT division will be working in partnership with BMW to develop and test a customer-centric retail lighting hardware platform and IoT experience, all powered by Gooee, to help BMW achieve its goals.
With the AXiO lighting platform, BMW will receive much more than just a bespoke lighting design. The car manufacturer will have the ability to manage and deliver an engaging end-to-end customer experience that immerses the user at the level they want to engage.
Aurora recently exclusively previewed its new smart lighting platform, AXiO, at EuroShop in Düsseldorf, revealing to the retail sector how the new system will deliver exceptional Value Beyond Illumination.
Gary Bennett, managing director of Aurora Projects, says: “With the AXiO platform, the lighting enables a new dimension of sensing and control. From enhancing a car’s assets when a customer approaches it to the delivery of immediate tailored information as they’re walking through the door, the BMW customer experience will be very different to that elsewhere. Smart lighting has the potential to create significant competitive advantages.”
The smart lighting installation was completed with BMW in Munich the first week of May 2017.
Neil Salt, managing director of IoT at Aurora said: “This is an exciting opportunity for Aurora’s IoT division and hardware engineering teams to work in partnership with BMW and be selected for this innovative retail lighting project. They have some amazing concepts and it ratifies the development of Aurora’s smart platform AXiO and the fantastic connected experiences that can be delivered by the Gooee ecosystem. With two highly technical and engineering businesses working in harmony, we really can demonstrate Value Beyond Illumination.”
(Jim Evans)
