UK - eading event production company AVC Productions has landed a prestigious two-year contract to provide a full AV and Event Production solution for British Airways. It’s an impressive business success story but how does one company command the attention of one of the world’s leading airlines? "It’s about finding a balance," explains Patrick Hill, managing director of AVC Productions, "and our philosophy is to never compromise on quality or creativity even if the budget is restrictive."

Patrick Hill is thrilled with the company’s latest achievement. "Everything about AVC Productions is developed with service in mind. We realized from the outset that our existing 15-year approved supplier relationship with British Airways would not necessarily be an advantage and we really had to reassess our business and put together a unique package that met the stringent criteria laid out."

The stakes were high for AVC Productions as they needed to secure the key events that they already handled, such as the AGM, and offer a solution for all aspects of British Airways’ internal communications events, encompassing slide generation, video production and multimedia services.

The tough selection process was designed to scrutinize the initial tender invitees and reduce the number of companies to a small but very strong field. The assessment ranged from written submissions to sophisticated eProcurement, including bidding in an eAuction. The finalists presented their operation face-to-face and underwent a site visit before British Airways chose their sole supplier.

Steve Jebbett of British Airways awarded the contract to AVC Productions because "the team illustrated that they were able to apply innovation and creativity to every project. Ultimately, their professional approach, passion, ‘can do’ attitude and value for money, gave them the leading edge."

(Lee Baldock)


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