The move is described by James Belso, Christie UK sales manager, as a "natural extension to the Christie range AVM already handle very successfully. They are consciously focussed distributors, have embraced the value of the Christie brand and established themselves as an extension of the Christie unit to their own extensive partner channel."
Joe Graziano, EMEA market development manager, MicroTiles, Christie, explains, "MicroTiles was first introduced into the market three years ago and in that time has established itself as the leader and pioneer within the new concepts and dynamics of visual solutions. MicroTiles understanding and recognition is now such that sales are able to go through a trusted distribution channel.
"AVM are very well integrated with the small to medium-sized partner channel. Their introduction as MicroTiles UK distributor adds value to our product proposition. AVM have proven that they have the required skills and knowledge to develop specialist business."
(Jim Evans)
