The set for the show consisted of four Lighthouse LVP1010D 10mm pixel pitch, 1000 Nits brightness, indoor LED screens, rigged to a complex I-beam tracking system with motors and Variolift trolleys. This allowed them to be moved separately, and live during the show, into different configurations - up, down, and side to side.
"Lighthouse LED technology truly fits into the Alternative Video Solution way of thinking," said AVS president Ron Thill. "Over the past 10 years, Marshall Field's has been dedicated to using AVS for its cutting edge technology, paired with innovative configurations and applications. This year's Lighthouse LED multiple screen moving system provided a fabulous video set array with four hanging screens that significantly enhanced the visual impact of the Glamorama Fashion Show. Marshall Field's produces the video and plans the camera shots; then it's "show time". This is the fourth year we've used Lighthouse LED on the stage and we are extremely pleased with the visual impact in addition to the benefits of lighting and no projection throw distance."
AVS used a total of 98 Lighthouse 10mm panels between the four walls. With all of the screens together, it made an enormous LED wall almost 30ft wide, comprising two 6.3ft wide x 11ft high LED walls and two 8.4 x 11ft LED walls that enabled them to make multiple format screens depending on the configuration of the screens at the time. AVS, along with Marshall Field's, carried out research into the mechanism for moving the LED screens.
(Lee Baldock)
