Sandra Serrano, formerly sales manager for Caius Technologies, has been responsible for the setting up of the company in partnership with Duran Audio BV and will taken on the role of managing director of Duran Audio Iberia.
"Previously there had been an AXYS presence in Portugal with many high profile projects having been completed," says Serrano. "However, Spain was a completely new market for AYXS products and technologies which presented many exciting opportunities. So, my idea was to create a structure that was 100% dedicated to AXYS products; offering the highest level of pre and post sales support, which is essential when distributing such high technology products.
"AYXS as a loudspeaker brand is rather unique as it covers so many different market areas from road tunnels to opera house and just about everywhere in between. We believe that the 'dedicated distribution' approach to the Iberia market will ensure that we can maximise our opportunities in each of these market areas, one of the most important issues to the development of the business."
(Jim Evans)
