Ayrton appoints A17 distributor for Belarus
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A17 Stage Systems was established in 2019 with the mission to service its customers’ projects from concept to completion using only the best, most reliable brands in the industry. The company is composed of experienced technicians with many years of expertise in the lighting, sound, rigging, staging, conferencing and video markets. Its customer base includes VVIP and government organisations.
“From the very beginning, A17 Stage Systems has hunted out the best brands in all areas of its activity,” says A17’s engineering director, Vitaly Kazakevich. “We look for future leaders, not just current brands, and see that Ayrton is a fast-growing company with interesting new technologies, and a very good, professional team.
“The Ayrton product range fills us with great confidence because all of its new products carry the ‘Ayrton DNA’ which guarantees a combination of superb quality and innovation across a range of products that serve all applications. It’s not only our team, but also our clients who feel this and we like it!”
A17 Stage Systems has plans to show the full range of Ayrton products in different regions of the country as soon as current health restrictions are lifted. In the meantime, the team is making good use of their industry contacts with local dealers and rental companies to introduce them to the Ayrton brand, whilst A17 has integrated Ayrton products into several of its own upcoming projects.
“We are very happy to be distributing the full range of Ayrton products across the region,” says Dmitry Alexandrovich, director of A17 Stage Systems, “and are looking forward to a very productive collaboration.”
“The whole Ayrton team, and especially I, are delighted to be partnering with Vitaly and Dmitry,” says Ayrton’s Kseniia Igoshkina. “With A17’s in-depth understanding of the entertainment lighting industry and strong local presence in Belarus, we can finally access this new, and often complex, market, and deliver our lighting solutions to customers who haven’t had an opportunity to buy Ayrton fixtures before. We have been working with A17 Stage Systems for a few months already, and we’re pleased to continue and expand our co-operation.”
(Jim Evans)
