Ayrton appoints distributor for GCC countries
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Established in Sharjah in 1987, NMK Electronics is now based in Dubai where it has grown into a leading distributor of professional lighting, sound and AV products in the Middle East.
“The lighting industry has changed rapidly over the last few years with the introduction and acceptance of LED fixtures as suitable replacements to conventional lamp-based fixtures,” says NMK chief operating officer, Alex Kemanes. “Ayrton is on the rise globally, taking a large portion of the market share of the entertainment lighting industry by consistently developing state-of-the-art lighting fixtures which reduce operating costs while maintaining high lumen output. Our team was very impressed with Ayrton’s current portfolio and future roadmap.
“Our appointment to work with Ayrton in the GCC will further cement NMK’s already prestigious name in the live events industry as a distributor of premium brands. Many regional lighting designers and event companies have been very keen to use Ayrton fixtures but never really had the opportunity to test them in a real environment. We will now be able to give our clients hands-on experience with the fixtures to understand more about the Ayrton philosophy.”
Zane Cretten, international sales for Ayrton, adds: “Partnering with NMK in the GCC region is a great move for Ayrton. The company is a premium brand distributor with a great knowledge of the GCC market having been in the industry for 33 years. Adding Ayrton to its basket on top of its audio and video brands increases its offering to the market and ensures NMK customers have easy access to Ayrton’s state-of-the-art LED fixtures. We can look forward to a lot of success in the GCC region with NMK as our long-term exclusive distributor.”
(Jim Evans)
