Ayrton appoints new distributor for Japan
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A subsidiary of Production Resource Group (PRG), PRG K.K. is a leading production service provider for the entertainment industry. Its core markets include concert tours, theatre, TV, theme parks, commercial and education facilities, whilst among its clients are event organisers, promoters, and TV and theatre producers.
Jerad Garza, international sales for Ayrton, comments: “We are delighted to welcome PRG K.K. as our new partner in Japan. Their energy and approach to the market combined with their customer focus and Ayrton’s philosophy of ‘Smaller, Lighter and Brighter’ is a great fit, and we cannot wait to see positive things happening.”
PRG K.K.’s Yuji Tanaka adds: “We chose to become an Ayrton distributor because their renewed focus on an innovative, lightweight and quality product line is an excellent fit for the Japanese marketplace.
“Ayrton already has a well-established reputation for its effects lighting fixtures. We aim to develop that perception further in the Japanese market so the Ayrton brand becomes synonymous with high quality, high performance moving lights. New fixtures such as Ghibli, Khamsin, Bora, Mistral, and now Diablo and Levante, will be readily available and fully supported for our customers.”
John Swain, PRG’s CEO of Asia and Australia, concludes: “PRG is very excited to be a part of this next level in our relationship with Ayrton. We recognised the innovative solutions that Ayrton lighting products offer clients across a broad range of professional environments. The ingenuity of Ayrton’s product solutions is ideally suited to PRG K.K.’s client base in Japan.”
(Jim Evans)
