Brazil - Ayrton has announced Newart Iluminação Ltda as its exclusive distributor for Brazil. The appointment takes place with immediate effect.
“We chose to become an Ayrton distributor because of the brand’s industry-wide reputation for innovation, quality and reliability, and because Ayrton products are highly recognized for their performance, versatility and design,” says Newart Iluminacao owner and managing director, Francisco Pinheiro. “We are excited to become part of the Ayrton network and look forward to contributing to the brand's success by providing a high level of service to our customers.”
Established in 2001, Newart Iluminacao is an established lighting distribution company with more than two decades of experience in the industry. It specialises in the distribution of high-quality professional lighting to rental companies, television studios, theatres and places of worship throughout Brazil, and focuses on providing innovative lighting products to meet the diverse needs of its customers.
“We are committed to promoting Ayrton products strongly in our territory, and will be distributing the entire Ayrton product line, with full technical support, in order to offer complete solutions to our customers. By integrating the new products alongside our existing lines, we increase our ability to meet a wide range of our customers’ needs,” confirms Pinheiro.
“Partnering with Ayrton is a significant milestone for Newart as it represents a unique opportunity to bring the best in lighting to Brazil. Combining Ayrton's excellence in innovation with Newart's commitment to quality of service, we are ready to elevate the standard of the lighting industry in the country.”
“We could not be more thrilled to start this new journey into the Brazilian market with Newart,” adds Jerad Garza, Ayrton’s international sales for the Americas. “Newart and Francisco’s proven success, long-standing relationships, and commitment to service excellence is second to none. The market is ready for a change and, when combined with Ayrton’s launch into our all-new Ultimate Series fixtures, it’s precisely the right time to give Brazil the newest and most advanced solutions they have been wanting all this time.”
