Ayrton celebrates anniversary with new releases
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“To be given the PIPA 2017 Light FX Award for MagicBurst is very satisfying and a nice industry recognition of the continuation of Ayrton’s ingenuity and originality in product design,” says Ayrton’s new global sales director, Michael Althaus. “It tops what has been an excellent show for Ayrton where we experienced a really fantastic reception of our new products by the many visitors who came to check them out and see them in action in our light show.”
The company also announced an expansion in its staff prior to the show with the addition of Michael Althaus as global sales director, Christopher Agius Ferrante as CEO, Simon Gasch as regional sales manager and Chunyan Hou as the new legal and administration manager.
Ayrton chose Prolight + Sound to introduce a new line of luminaires with product names that evoke the winds of the world. The new names “symbolise the lightness embodied in the fixtures, along with the fluidity of design and breath of innovation that Ayrton brings to the marketplace of entertainment lighting”.
The first luminaire in this new line is Merak, a compact wash fixture that combines punch with enhanced performance. Its new design squeezes a whole lot of washlight into a package that is less than 40cm high, with a new 250W RGBW multichip LED module and Fresnel lens, to create a mono-source luminaire that is a marvel of ingenuity, says the company.
Merak, which will be ready to ship at the end of June, received “a great reception” at Prolight+Sound, with even established Ayrton customers happy to see the new line from Ayrton. “Everybody is excited to see that Ayrton is not just staying in the niche of top-notch effect lighting, but has expanded its portfolio still further by chosing to bring its ideas, engineering, know-how and innovation into the more widely used ‘bread and butter’ products,” says Althaus.
The second new arrival at Prolight + Sound was ArcaLine3, the latest product in the Static Luminaire range. With ArcaLine3, Ayrton’s ArcaLine unit has had a total makeover, making V.3 a refined fixture that produces outstanding results which are even more attractive to event suppliers.
Each ArcaLine 3 fixture now consists of two distinct parts: the tubular optics and a slender base that houses the electronics, with stabilizing feet at either end that permit the tube to be tilted with no restraint.
Finally, Ayrton chose Prolight + Sound for the official launch of its new MagicBlade-FX fixture. MagicBlade-FX is an elegant rotating baton fitted with seven of the distinctive squared output 65mm fixed frontal lenses found on MagicPanel FX. It shares the same quality of colour mixing and versatile effects: 3D volumetric projections, variation between the colour-rich luminescent face or separated points of light... with ultra-tight beam projection or wide angle wash from a unique zoom system with no visible moving parts.
(Jim Evans)
