Aztec Event Services purchases Christie MicroTiles
UK - With his strong marketing background, Aztec Event Services MD, John Robson, immediately seized the opportunity to fill a gap in his company's rental fleet after seeing the Christie MicroTilesT launch at February's ISE Show in Amsterdam.

"I surround myself with good technical people, but my strength is seeing opportunities - that's my niche," he says. "There was clearly a buzz surrounding MicroTiles, and I could see immediately it was the product I had been looking for."

Aztec was originally formed in 1989 but Robson took over one of its divisions following a successful MBO in 2006. Around half their work is in the exhibition sector and while they see opportunities for MicroTiles in this area. Last year they also set up a creative arm, Aztec Digital, enabling them to develop their own media.

These two factors presented a compelling argument for investing in 70 of the new MicroTiles. "It came at the right time as we had been considering investing in seamless LCD/plasma," says Robson. "We get a fair bit of demand for display walls in the exhibition sector, but I held off because of brightness and resolution issues, and the fact that they are big and bulky, making handling very difficult.

"I had hoped something would come along . and guess what - MicroTiles not only look fantastic but they have been really well thought through - how they lock together, talk to each other, and their constant colour balancing." Aztec's initial order is based on having sufficient tiles to replicate a 4 x 4 seamless plasma wall although they also will use them in many other shapes and configurations at corporate events.

(Jim Evans)


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