B-Tech appoints director of operations (APAC)
- Details
Based in B-Tech’s office in Ningbo, China, Li first joined the business in 2013 as a salesperson, whilst also providing valuable input into the manufacturing, supply chain and logistical procedures of the business. Excelling in her role, she went on to become sales manager for APAC, working closely with B-Tech teams and customers across East and Southeast Asia, playing a crucial role in establishing the company as a leading brand in the region.
In her new role as director of operations (APAC), Li will be responsible for all operational procedures across B-Tech’s existing China, Hong Kong, Singapore and Vietnam facilities as well as continuing to oversee sales throughout the region.
Matthew Bennett, CEO of the B-Tech International Group, comments: “We are thrilled to make this announcement and be able to again reward the exceptional work and loyalty shown by our employees. Jenny has done an incredible job since joining the company, playing a vital role in transforming B-Tech’s APAC operations from being solely production and logistical facilities, into full scale APAC sales offices. Her understanding and knowledge of the AV market, coupled with her exceptional leadership skills make her a perfect fit for such an important position within the company as we look to continue our growth story.”
In other news, B-Tech recently increased its global footprint with the announcement of a new addition to the B-Tech International Group of Companies, with B-Tech Korea Co., Ltd, based in Seoul. B-Tech has also recently opened a new product showroom and training centre in Osaka, Japan, and appointed ULA as distributor in Australia and New Zealand.
