Barco Billboard for Coca Cola

Barco LED displays were selected by Coca Cola to revolutionize its famous digital billboard at the heart of Piccadilly Circus in London. Coca-Cola Great Britain wanted to ensure that the sign was capable of continuously displaying dynamic images 24 hours a day and therefore the decision was taken to replace the previous projector installation with a highly advanced LED daylight display. As a result, over 52sq.m of DLite 10 has been used to replace the old installation. Barco’s Dual Pixel Technology offers a visual resolution of 10mm, allowing for a smoother picture, shorter viewing distance and enhanced performance. The system features built-in intelligence that enables auto-configuration and allows hot swapping of tiles without interrupting the display of the pictures.

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