Held at Paris Expo Porte de Versailles, the Mondial de Automobile is a showcase for over 500 international brands and a celebration of the European automotive industry. This year, the show will be celebrating its 110th anniversary and pays host to over 90 world premières. It runs from 4 to 19 October 2008.
The use of black LED is a major trademark of this year's show with many auto manufacturers choosing Barco's new true black LED displays, the NX-4 and NX-6, as an integral part of their booth design.
"Alongside the trend to black, creative use of LED at auto shows also continues a dominant trend," says Andrew Healey, global marketing manager for Barco's live events business. "Instead of using LED in the classic '4 by 3' aspect ratio, many manufacturers are artfully integrating LED into the structure of their booths, blurring the lines between video, lighting and architecture and giving the visitor an experience that sets the brand apart."
The Barco LED display solutions are represented at this year's show via some of Barco's worldwide rental partners, including Avega, AVS, Creative Technology, Gahrens + Batterman, ICT, NAT, Procon, Showworkx, Utram, VPS, Winkler, and XL Video.
"Our worldwide network of rental partners has delivered a total of over 1600sq.m of equipment to this year's show in Paris," continues Healey. "With a strong belief in our 'technology enabled, market driven' approach, we provided on-site support to our rental partners throughout the critical build-up phase of the show."
(Jim Evans)
